Cool SEO

Apr 27, 2016

SEO Success Factors


SEO is typically a set of best practices that webmasters and web content producers follow to help them achieve a better ranking in search engine results. The content of your web page is the most important factor in increasing traffic and improving SEO. If your content is good, you will have created a sufficient base for improving your SEO.

Category: General
Posted by: Matt
Table of SEO Factors

Content Quality for SEO Success

Are pages well written & have substantial quality content for SEO success? You need to provide content that goes beyond skimming the surface and offers more in-depth information. It’s not going to do your website any good to have the same content copied word-for-word as any other website, this is known as duplicate content and obviously not original quality content. You need to give your readers a reason to view your pages, and more importantly a reason to stay on your website.  The content on each page should be written around a specific topic, focusing on describing in as much detail a specific keyword or keyword phrase.

SEO Factors of Keyword Research

Have you researched the keywords that people may use to discover your content? There are a variety of tools that allow you to discover the different ways that people may be searching for your things which may be relevant to your content.Consider whether you are targeting people in different modes like: buying; selling; researching; or product reviews. By creating content using the keywords relevant to your page content and visitor mode, you have a greater chance of reaching those target people.

However, you have to use the same “language” as the people who are searching for your content. Otherwise they won’t find your page. For example, if you have a page about “Accutane Treatments” there will probably be lots of technical jargon used. Consequently, users will probably be searching for “ways to treat acne” and may not see your web page.

Use of Keywords for SEO

Do pages use words & phrases you hope they'll be found for? Once you know what keywords your audience is searching for, you then have to add those keywords into your content. There is no set number of times you need to put the keyword into your blog, it just has to come naturally. Think about the words you want your page to be found for, and then add them into your content where you see fit. Too much use of a keyword or phrase will stink of over optimisation and will have negative results, if it reads natural it should be fine. It is good practice to use variations of the keywords on a page to en-richen the language and read better.

Fresh Content for SEO Success

Are pages fresh & about the latest trending topics? Search engines love fresh new content, but it’s nearly impossible to trick a search engine into thinking that your content is new. If there’s a search that is suddenly very popular versus its normal activity, Google will apply a “Query Deserved Freshness” to that term and look to see if there’s any fresh content on that topic. If there is, that new or fresh content is given a boost in search results.

A good way to think about it is a term like “Soccer World Cup”. If the World Cup is not going on, your search results will probably show facts and previous winners of the World Cup. But if the World Cup is going on, your search results will change to reflect current tournament standings and live updates. If you have the right content at the right time, your page can enjoy being in the top results for a few days or weeks before being shuffled back down.  

Factors for Vertical Search

Do you have image, local, news, video or other vertical content? Google runs specialized search engines that focus on images or news or local content. These are called vertical search engines because rather than covering a broad range of interests, they’re focused on one segment, a vertical slice of the overall interest spectrum. Having content that performs well in vertical search can help you succeed when your web page content doesn’t. It can also help you succeed in addition to having a web page make the top results in a particular area or relevant search.

Direct Answers for Search Results

Is your content turned into direct answers within search results? Search engines are increasingly trying to show direct answers within their search results. Direct questions like “when did WWII end?” should provide answers without you having to click on a web page. However, if someone gets the answers they need before clicking onto your web page, then how does that help you? For one, it builds trust and there is also some evidence that direct answers do indeed produce traffic for searchers that want more relevant information.

Thin or Shallow Content

Is your content thin or lacking substance? If you provide content that is lacking in substance then chances are your page will not be seen by your users. In today’s world, it is no longer good enough to have content that is only relevant to the user. Unless your content contains valuable information that pertains to the user, your page will be tucked far away in the search engine’s results. Pages should have as much content as possible to fully cover as much relevant information. Good articles with 1000 to 3500 words would almost certainly get indexed and found, whereas an article of under 300 words will most certainly be seen as too thin to be of any interest and would most likely be tucked away in the dreaded supplementary index.


Creating really good quality content is the first step to increasing your SEO efforts. Once your content is up to standards you can then focus on other things that will drive up your SEO efforts to a whole new level and seriously multiply the number of website visitors. The bottom line is, if your content is not good enough, people searching on the internet for your content will not find your pages.

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